{"title":"VIRTUE","description":"","products":[{"product_id":"virtue-correct-healing-oil-20-ml","title":"VIRTUE - CORRECT Healing Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eFormulated with Alpha Keratin 60ku, a whole- human keratin born from regenerative medicine - this restorative formula binds directly to areas of damage and fills them. What’s more, there’s a nourishing blend of Tahitian tiare flower (to help remedy weak and damaged strands) and antioxidant-rich Kalahari melon seed oil to protect against environmental aggressors while imparting lasting hydration. Made from clear oils, this innovative formula grants a glossy finish that won’t mar your colour of weigh down your lengths. The luscious oil has a delicious tropical scent with notes of creamy coconut, yuzu extract and woody undertones that linger subtly on your tresses after use. The results? Seriously soft, healthy-looking hair with an unrivalled shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"20 mL","offer_id":47401023439106,"sku":null,"price":42.0,"currency_code":"USD","in_stock":true},{"title":"50 mL","offer_id":47401023471874,"sku":null,"price":66.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/1262\/6690\/files\/ScreenShot2025-01-15at4.03.43PM.png?v=1767949169"},{"product_id":"virtue-daily-damage-repair-essentials","title":"VIRTUE - Daily Damage Repair Essentials","description":"\u003cp\u003eThe Virtue Daily Damage Repair Essentials kit with Reverse Serum and Healing Oil dives in deep to treat and protect dry, damaged hair.\u003c\/p\u003e\n\u003cp\u003ePacked with the highest percentage of Virtue's bioidentical protein, Alpha Keratin 60ku, this hard working serum improves the look of hair's strength with a wealth of peptides. Biomimetic peptides work to increase smoothness and shine, while peptide matrix technology helps to promote a healthy scalp and boost the overall quality of your hair. The Healing Oil infuses dry and damaged lengths with an impressive dose of shine giving moisture, calling upon a nourishing blend of proteins and oils to protect and restore your hair. Formulated with Alpha Keratin 60ku this restorative formula binds directly to areas of damage and fills them. While a nourishing blend of Tahitian tiare flower (to help remedy weak and damaged strands) and antioxidant rich Kalahari melon seed oil to protect against environmental aggressors while imparting lasting hydration. These two are damaged hair’s salvation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eReverse Serum (50ml)\u003c\/p\u003e\n\u003cp\u003eHealing Oil (20ml)\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":45872155296002,"sku":"","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/1262\/6690\/files\/ScreenShot2025-02-18at2.36.34PM.png?v=1739882297"},{"product_id":"virtue-damage-reverse-hair-serum-50-ml","title":"Virtue - Damage Reverse Hair Serum | 50 mL","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eWhat it is:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eA leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Type:\u003c\/b\u003e\u003cspan\u003e Straight, Wavy, Curly, and Coily\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Texture:\u003c\/b\u003e\u003cspan\u003e Fine, Medium, and Thick\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Concerns:\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003e- Damage, Split Ends, and Breakage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Dryness\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- UV Protection\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey Benefits:\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003e- Reverses damage from cuticle to core\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Restores hair elasticity and fiber flexibility\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Strengthens by refilling lost keratin\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHighlighted Ingredients:\u003cbr\u003e\u003c\/b\u003e\u003cspan\u003e- Alpha Keratin 60ku®: A patented, 100 percent hair-identical protein that refills lost keratin to heal hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Tremella Mushroom Polysaccharide: Hydrating and moisture-retaining plant alternative to hyaluronic acid.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Multifaceted UV\/Solar\/Photo-Protection Complex: Protects from damaging, drying, color-depleting effects of light exposure.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eIngredient Callouts:\u003c\/b\u003e\u003cspan\u003e Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS \u0026amp; SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat Else You Need to Know:\u003c\/b\u003e\u003cspan\u003e Packed with the highest percentage of Virtue's hair-identical protein, Alpha Keratin 60ku®, this serum quickly repairs severed bonds that give hair its strength, restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eFragrance Description:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eA rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.\u003c\/span\u003e\u003c\/p\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":45896127086850,"sku":"","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/1262\/6690\/files\/s2688547-main-zoom.webp?v=1740488575"},{"product_id":"virtue-healing-oil-home-away-kit","title":"Virtue - Healing Oil Home \u0026 Away Kit","description":"\u003ch2\u003eDescription:\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eUnveil vibrant, glossy locks with the Virtue Labs Healing Oil Kit, a restorative haircare solution driven by the brand’s healing Alpha Keratin 60ku complex. This conditioning serum contains Tahitian gardenia flower extract to help strengthen the hair and hydrating Kalahari melon seed oil, which works to nourish dry, brittle strands. To protect the hair from pollution and UV damage, the formula is blended with tocopherol, a natural source of vitamin E. The Virtue Labs Healing Oil Kit contains one full-size and one travel-size bottle. Leave one at home and use the other for creating lustrous looks on the go. The formula can be smoothed on every day to deliver lasting hydration and promote sleek, shiny tresses.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4 class=\"mt-2\"\u003eSet contains\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHealing Oil: 50ml\u003c\/li\u003e\n\u003cli\u003eHealing Oil: 20 ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"mt-2\"\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eConditioning treatment for supple, glossy results\u003c\/li\u003e\n\u003cli\u003eHair can be styled after each application\u003c\/li\u003e\n\u003cli\u003eHelps protect and strengthen the hair\u003c\/li\u003e\n\u003cli\u003eHydrating benefits for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":47178227351810,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/1262\/6690\/files\/UK200060202_VIRTUE.jpg?v=1767176706"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/1262\/6690\/collections\/Minimalist_Square_Photo_Instagram_Post_7_ae59a73a-181f-4e61-96db-50f1fae17f5d.png?v=1769770128","url":"https:\/\/buybeautique.com\/collections\/virtue.oembed","provider":"Beautique","version":"1.0","type":"link"}