{"product_id":"color-wow-root-coverup-powder","title":"COLOR WOW - Root Coverup Powder","description":"\u003ch2 data-at=\"about_the_product_title\" class=\"css-zta029 e15t7owz0\" data-comp=\"BaseComponent\"\u003eAbout the Product\u003c\/h2\u003e\n\u003cdiv class=\"css-88ssc4 e15t7owz0\" data-comp=\"BaseComponent\"\u003e\n\u003cdiv\u003e\n\u003cdiv role=\"region\" class=\"css-1uzy5bx e15t7owz0\" data-comp=\"BaseComponent\" tabindex=\"-1\"\u003e\n\u003cdiv\u003e\n\u003cb\u003eWhat it is:\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003eAn award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Type:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eStraight, Wavy, Curly, and Coily\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Texture:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFine, Medium, and Thick\u003cbr\u003e\u003cbr\u003e\u003cb\u003eHair Concerns:\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eThinning\u003c\/li\u003e\n\u003cli\u003eColor Safe\u003c\/li\u003e\n\u003cli\u003eColor Fading\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eKey Benefits:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePrecise application for a mess-free finish\u003c\/li\u003e\n\u003cli\u003eWater-resistant formula\u003c\/li\u003e\n\u003cli\u003eCovers dark hair without peroxide\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eHighlighted Ingredients:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.\u003c\/li\u003e\n\u003cli\u003eZinc Stearate: Anchors pigment to hair.\u003c\/li\u003e\n\u003cli\u003eEmollient Blend: Adds shine and makes powder waterproof and transfer resistant.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eIngredient Callouts:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eFree of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS \u0026amp; SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWhat Else You Need to Know:\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eThis easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment.\u003c\/p\u003e\n\u003ch3\u003eHow to use:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan\u003eApply to dry hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLoad up small end of brush with powder.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not use a sweeping motion.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply more powder as needed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTo extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Color Wow","offers":[{"title":"Dark Brown","offer_id":50730821058818,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/1262\/6690\/files\/s2446755-main-zoom.webp?v=1791895899","url":"https:\/\/buybeautique.com\/products\/color-wow-root-coverup-powder","provider":"Beautique","version":"1.0","type":"link"}