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Color Wow

COLOR WOW - Root Coverup Powder

COLOR WOW - Root Coverup Powder

$27.00 USD
$27.00 USD
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This item cannot be exchanged or refunded.
Please note that because we sell through multiple channels (Instagram, WhatsApp, in-store, Website) and also offer a pre-order system, there is a possibility that this item might not be available after the time of checkout. If this happens, we’ll contact you as soon as possible to offer the best solution; whether choosing an alternative or waiting for a restock.

About the Product

What it is: An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thickens and perfects the look of thinning hairlines with no waxes, dyes, or parabens.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
  • Thinning
  • Color Safe
  • Color Fading

Key Benefits:

  • Precise application for a mess-free finish
  • Water-resistant formula
  • Covers dark hair without peroxide

Highlighted Ingredients:

  • Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
  • Zinc Stearate: Anchors pigment to hair.
  • Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It’s ideal for extending color treatment.

How to use:

  • Apply to dry hair.
  • Load up small end of brush with powder.
  • Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
  • Do not use a sweeping motion.
  • Apply more powder as needed.
  • To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
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