What it is: A gentle clarifying shampoo that deeply cleanses hair, removing product and pollution buildup, excess oil, and heavy metals deposited from hard water.
Hair Texture: Straight, Wavy, Curly, and Coily
Hair Type: Fine, Medium, and Thick
Hair Concerns:
- Shine
- Color-Safe
- Scalp Buildup
Key Benefits:
- Improves color vibrancy
- Helps treatments work more effectively
- Reveals soft, shiny, manageable hair
Highlighted Ingredients:
- Magnetic Polymer: Acts like a magnet by attracting product buildup and removing it from hair.
- Naturally Derived Chelating Agent: Removes heavy metal buildup caused by hard water.
- Activated Charcoal: Detoxifies hair by absorbing odors and impurities.
Ingredient Callouts: Free of parabens, formaldehydes, and sulfates SLS & SLES. It is also cruelty-free.
What Else You Need to Know: Unlike other clarifying shampoos, Living Proof’s is a non-stripping formula that doesn’t overcompensate with conditioning agents. This cream to lather formula offers a weekly reset, removing buildup to keep hair cleaner for longer* and reveals your hair’s natural brilliance.
How to use:
- Use weekly in place of your regular shampoo.
- Apply to wet hair.
- Lather.
- Wait one to two minutes then rinse.
- Follow with a conditioner or mask.
Recycling Instructions:
This product is recyclable through TerraCycle.
