OUAI - Medium Hair Shampoo | 300 mL

What it is: A color-safe shampoo that nourishes, strengthens, and adds shine.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Medium

Hair Concerns:
- Frizz
- Shine
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes

Formulation: Gel

Highlighted Ingredients:
- Kumquat Fruit Extract: Full of vitamins A, B, and C to add shine.
- Babassu Oil: Hydrates hair and scalp.
- Coconut Oil: Strengthens, seals split ends, and reduces breakage.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also cruelty-free, gluten-free, and comes in recyclable packaging.

What Else You Need to Know: This incredible, do-it-all formula tackles the most common concerns for your hair type. OUAI‘s bottles and caps are fully recyclable and made with 20 percent post-consumer recycled materials. It‘s also scented with Mercer Street, a rose fragrance with notes of Italian lemon, jasmine, and white musk.

Suggested Usage:
-Thoroughly wet hair from roots to ends with lukewarm water.
-Lather a quarter-size amount in hands. Work shampoo into roots and anywhere hair touches the scalp.
-Rinse shampoo. Squeeze out excess moisture before applying conditioner.